3.5 Overall

Achiievers is a full service provider at discounted rates. They have competitive commission rates, Solid research and recommendations and options to invest in Mutual Funds, IPOs, Bonds and FDs.

Brokerage Charges4.5
Platforms & Tools 2.5
Customer Service 2.0
  • Low Exposure
  • Average Customer Support
  • Low Focus on Technology

Achiievers Overview

Achiievers is an India based financial service company (member of NSEBSEMCX and MCX-SX) that trades in the field of broking, distribution, gold loan and commodities. The company was founded in the year 2010 and is headquartered in the Indian state Kolkata. It is an official member of NSE's consultative committee for growing business.

Achiievers has a client base of more than 10000,and clocks 1000 crore turnover daily, that too by retail clients only, which accounts for more than 3% in Indian Capital Market considering retail business, as they don’t do any proprietary trade which they have declared to SEBI and All the Exchanges.

Achiievers Brokerage Charges

There are different plans for clients based on their trading behaviour, fequency and value. Here are the details:

1) Mega value Plan - Achiievers offer unlimited trade in CASH, F&O, COMMODITY and CURRENCY @ Rs 750 for the entire month this is suitable for heavy traders. This is one of the lowest monthly plan for trading in all segments which is exactly same as MyValueTrade's monthly plan at Rs 1000 per month. Others like SAS Online and TradeSmart Online only allows to trade in Equity cash and F&O for Rs 999 and Rs 3999 per month respectively.

2) Rs 50 per day Plan - This plans allows limitless trade in CASH, FUTURES & OPTIONS, COMMODITY and CURRENCY for the entire day at Rs 50 per day. It means you can trade in each segment unlimited times in a day by paying Rs 50. There is a one time subscription charge of Rs 750 with this plan.

3) Flat Rs 15 per trade plan - This plan offers trading at flat Rs 15 per trade irrespective to the size of the trade. Trading is available at BSE, NSE and MCX stock exchanges in equity, commodities and currency derivative segments.

"Mega Value Plan"  is the lowest monthly brokerage plan in the market being offered by any broking house in India.

Achiievers Other Charges

  • DP charges for delivery based equity selling charged only on sell side - Rs 15 or 0.025% whichever higher per transaction.
  • Call and Trade feature is available at an extra cost of Rs 20/- per call.
  • Digital Contract notes are sent via Email. Physical copies of contract notes can be ordered at additional charge of Rs 15/- per contract + Courier charges.
  • Instant payment gateway charges for over 40 banks - Rs 8 per fund transfer.

Account Opening Charges -

You have to pay a fees of Rs750/- as one time charges to open a normal or a 3-in-1 account with Achiievers.

Achiievers Platforms & Tools

Achiievers provide NSE NOW desktop based & Mobile based terminal for NSE, BSE cash and NSE Currency and ODIN terminal for Commodity (MCX) segment.

Browser based Platform: Achiievers offers NOW ONLINE free of cost for all clients. It is a browser based trading interface. It allows you to trade online by logging in to or at NOW offers many of the functionalities available on the stand-alone Windows platform. The advantage is that you don't have to install any software on your PC and you can access it from anywhere.

Desktop based Platform: NOW Trader is a terminal based windows trading platform suitable for heavy traders. NOW Trader comes with the following features:

  • Marcket watch
  • Snap Quota trading feature
  • Funds transfer
  • View RMS margin, capital ot limit

Achiievers Education & Research

Unlike other peers in the stock broking industry, Achiievers provide Daily Morning Outlook on Equity & Commodity , Fundamental Research Report & Weekly/ Monthly calls on registered mail id and mobile number.

The charges will be of Rs 75/- per segment per month for Equity, Commodity & Currency segment. You can avail the entire three segments by only paying Rs 150/- per month and for any 2 segment by paying only Rs 125/- per month.

Apart from providing recommendations, Achiievers Equities is known for customer education towards different trading aspects that can affect their financial goals and objectives. One of the powerful tools they offer for free to users is "Power of Education".

Achiievers Customer Service

Achiievers Equities is available to its clients through the following communication channels:

Customer service while opening account looks great but later fell apart. Calling CS results in long waits and not great responses. If Samco is looking any sort of value to its clients through customer service, it needs to look at the following aspects very closely:

  • Train its customet executives team and make them skillful enough to deal with clients coming with different types of quaries.
  • Quicken up the turn around time for the resolution provided to the client.

Achiievers Closing Thoughts

The Broker is not just a simple brokerage firm but also provides advisory services in both cash and derivatives sides of the capital markets and Commodity market and is also distributors of savings / investment instruments. The Broker is offering some of the unique facilities to its clients which is lacking in other discount Brokers.

They have 3-in-1 account offering which is unique and easy to transfer funds. With low brokerage, decent trading platform, provision of tips and recommendations- it certainly offers more than value for money service to its clients. Overall it doesn’t matter if you are a beginner or an experienced trader if you are looking for a broker then Achiievers Equities should be in your shortlist.